Airlines must be lapping up excessive baggage charges, going on the findings from a survey commissioned by Tesco clothing brand, F&F.
The study of 2,000 discovered that for a one week holiday, the average woman packs 28 outfits, dailymail.co.uk reports. This 'average' woman will go on to change four times a day, due to the varied activities that are incorporated into a holiday. A further 37 per cent said they liked to wear something different each day.
Ten per cent of those said that they swapped clothes an incredible seven times a day. The same proportion, unsurprisingly, said that the constant wardrobe revisions caused arguments with their partners. That being said, 80 per cent of respondents said they only managed to wear around two-thirds of the items they had packed, taking much of them home unworn.
Of course, those that book a once-in-a-lifetime holiday experience might find they can pack less, as some clothing might be provided. For instance, guests of the masked Il Ballo del Doge, highlight of the Venice Carnival, might be offered an incredible costume. Or those seeing the Northern Lights might be armed with some warm jackets and trousers.
Commenting on the results, F&F's Bernadette Lusher told express.co.uk: "An average day on holiday can consist of several activities. Each needs a different outfit - a bikini by the pool, shorts for the shops and a chic maxi dress for an evening meal.
"This can make packing a nightmare, especially if you are travelling by plane. The trick is to make sure you plan your clothes rather than just chucking the entire contents of your wardrobe into your case."